Paid Ads System —
Google + Meta Campaigns, Done For You.
Paid Ads is the amplifier layer. It feeds leads into Holt so Shepherd, Kapri, and your CRM can work faster. Our team runs the whole engine.
Voted #1 Advertising in Abilene by CommunityVotes, 2023 and 2024.
Most Ad Campaigns Are Built to Run, Not to Convert.
Running ads is easy. Building a system that brings qualified leads and turns them into closed revenue is not. Most businesses have tried ads and been burned. Here's why.
Budget Is Disappearing
You spend money every month and get clicks. But the phone isn't ringing. Clicks without sales aren't a traffic problem. They're a system problem.
Wrong Audience, Wrong Result
Most campaigns target too broadly or trust platform defaults. You pay to reach people who will never buy from you. In cities you don't even serve.
Clicks That Don't Convert
An ad that sends traffic to a homepage is wasted. If your landing page doesn't match the ad, repeat the offer, and push one action, you leak leads at every step.
No Idea What's Actually Working
Without proper conversion tracking, you fly blind. You can't tune what you can't measure. Most ad accounts have broken or missing tracking on the numbers that matter.
Leads Going Cold
Someone fills out your form at 9pm. You see it the next afternoon. They already booked with a rival. Speed-to-lead and auto follow-up aren't optional. They're where jobs are won and lost.
You've Tried Ads Before
You paid an agency, burned $2,000, and saw nothing. Or you ran it yourself and gave up. The issue wasn't ads. It was the missing system behind them.
Wasted ad spend isn't bad luck. It's a clear result of launching campaigns without a full-funnel system behind them. That's exactly what we build.
We Install. We Run. Our Team Reviews. You Close.
We're a marketing team that uses a system to bring you leads and help you close more jobs automatically. A campaign is only as strong as the system behind it. Targeting. Creative. Landing page. Tracking. Follow-up. Our team builds every layer, runs the whole pipeline, and approves every change before it goes live. You answer the phone.
We Install
Our team sets up the full pipeline before a dollar is spent. Meta Ads and Google Ads campaigns. Dedicated landing pages. Conversion tracking. UTMs. Call attribution. CRM hooks. 2-minute lead follow-up. Done for you. No portals to log into.
We Run It
Our team runs daily bid moves, audience tweaks, and creative swaps. Retargeting, lookalikes, and offer tests happen on a schedule. Every form, call, and click ties back to the ad that produced it.
Our Team Reviews
Our strategists review performance every week. They approve every big shift. Budget moves. New creative. Killed audiences. Nothing scales without a human gate. We don't set campaigns live and walk away.
You See the Results
Leads land in your CRM with the source attached. Your phone rings. Your calendar fills. Monthly reports show cost per lead, ROAS, and revenue tied to the ad that closed the deal. No spreadsheets to read.
The Full Funnel
Every Step, Engineered.
Most campaigns only cover the first step. We build and tune every stage. From the first view to the closed job.
Every Piece of the System, Installed and Run For You.
No partial setups. No 'figure it out yourself.' Our team sets up the whole pipeline. Ads, landing pages, tracking, and follow-up. Then we run and tune it every month.
Campaign Setup & Strategy
- Market and competitor ad audit
- Audience research and buyer persona mapping
- Meta Ads account setup and pixel install
- Google Ads account setup and conversion tracking
- Geo-targeted campaign build (city and service area)
- Ad creative work (copy, design direction, formats)
- Dedicated landing page build or tune-up
- UTM tracking, analytics dashboard, and call tracking setup
Ongoing Management & Optimization
- Weekly campaign performance review and bid moves
- A/B testing on audiences, creatives, headlines, and offers
- Budget pacing and allocation tuning
- Retargeting campaign management for warm traffic
- Lead quality review and cost-per-lead reporting
- Landing page conversion rate tuning
- Auto lead follow-up and CRM hookup
- Monthly strategy call and full performance report
The first 30 days are about learning. By month 2 we know what brings your best leads. Then we scale it.
We Install. We Run. Our Team Reviews. You Close.
A four-step install, run, review, results system. Our strategists approve every big pivot before it ships.
We Install
Our team builds the whole system before launch. Meta Ads and Google Ads account setup. Audience targeting. Ad creative. Dedicated landing pages. Conversion pixels. Call tracking. UTMs. 2-minute auto lead follow-up. Nothing goes live until the pipeline is wired end-to-end.
We Run It
Campaigns go live. Our team runs daily bid moves, A/B tests, and budget pacing. Leads route into your CRM with the source tagged. Hot inquiries get an auto reply inside two minutes. Even if they fill the form at 11pm.
Our Team Reviews
Our strategists review performance every week. They approve every big pivot. New audiences. New creative. Killed campaigns. Budget shifts. They pull the levers that scale winners and cut losers. Human judgment on every move.
You See the Results
Cost per lead drops. ROAS climbs. Closed jobs land. Monthly reports tie every dollar spent to a tracked lead. And where we can, to revenue. You read the numbers. We run the system.
We Install
Our team builds the whole system before launch. Meta Ads and Google Ads account setup. Audience targeting. Ad creative. Dedicated landing pages. Conversion pixels. Call tracking. UTMs. 2-minute auto lead follow-up. Nothing goes live until the pipeline is wired end-to-end.
We Run It
Campaigns go live. Our team runs daily bid moves, A/B tests, and budget pacing. Leads route into your CRM with the source tagged. Hot inquiries get an auto reply inside two minutes. Even if they fill the form at 11pm.
Our Team Reviews
Our strategists review performance every week. They approve every big pivot. New audiences. New creative. Killed campaigns. Budget shifts. They pull the levers that scale winners and cut losers. Human judgment on every move.
You See the Results
Cost per lead drops. ROAS climbs. Closed jobs land. Monthly reports tie every dollar spent to a tracked lead. And where we can, to revenue. You read the numbers. We run the system.
What a Real Ad System Actually Produces.
return on ad spend
“We'd burned through $3,000 on Facebook ads with nothing to show for it. Key City rebuilt the whole system: new targeting, a real landing page, automated follow-up. Within two months we were closing 4–5 jobs a month directly from ads. It's the best money we've spent on marketing, period.”
Why Texas Businesses Have Our Team Run Their Ads.
Anyone can launch a campaign. What sets us apart is the system our team builds around it. And the results it ships when our strategists run it every week.
Full-Funnel, Not Just Ads
Most agencies launch campaigns and call it done. We build the landing page, set up the tracking, wire the follow-up, and hook up your CRM. The ad is one piece. We build the whole pipeline.
Built for Local Lead Generation
Our campaigns are built for Texas service shops. HVAC, roofing, plumbing, pest control, dental, legal. Local lead gen has different rules than national e-commerce. We know the difference and build for it.
You Own Everything
Your ad accounts, pixels, audience lists, and creative assets all live in your business accounts. Not ours. If you ever leave, you take it all with you. No lock-in. No black boxes. No hostage data.
Paid Ads are the fastest way to bring qualified leads. But only when the system behind them is built right. Done wrong, it's the fastest way to burn money. We don't guess. We build, track, and tune until the numbers work.
Paid Ads Questions, Answered Straight.
No jargon. If you have a question we haven't covered, reach out directly.
It depends on your market, service, and cost per lead targets. For most Texas service businesses we work with, $1,000 to $3,000 per month is a fair start. That brings real data and steady leads. We recommend a starting budget based on your market and revenue goals. Then we tweak as we learn what converts.
Most clients start seeing leads in the first week of launch. The first 30 days are about data and tuning. We're learning what your audience responds to. By month 2 the system is dialed in. Lead volume and quality jump. Paid Ads are the fastest channel we work with. Results happen in weeks, not months.
Both, depending on your business and goals. Meta Ads (Facebook and Instagram) are great for local awareness, retargeting, and building demand. Google Ads catch people already searching for your service. That's the highest-intent traffic out there. Most clients win with both. Google grabs active searchers. Meta reaches your market before they're searching. We pick the right mix for your goals and budget.
A landing page is a single-purpose page your ad sends traffic to. It's built around one offer and one action. A call, a form, a booking. Sending ad traffic to your homepage is one of the top reasons campaigns fail. The landing page has to match the ad's message, cut distractions, and push one action. We build dedicated landing pages for every campaign we run.
We set up conversion tracking on every form, phone call, and booking. We use UTM parameters to trace each lead back to the campaign, ad set, and ad that drove it. You get a dashboard that shows which ads are bringing leads, what each lead cost, and how that ties back to your revenue. No guessing.
Speed-to-lead is one of the biggest drivers of whether you close a job or lose it. We build auto follow-up sequences (text and email) that fire the moment a lead submits a form. The lead hears from you in under 2 minutes, no matter when they filled it out. We also hook up your CRM so leads flow into your pipeline with no manual entry.
Yes. We specialize in Texas service shops. Home services (HVAC, roofing, plumbing, electrical, pest control). Professional services (dental, legal, financial). And local retail. Each industry has different rules, audiences, and offer types. We know what converts in your market.
Every campaign we build comes with a 30-day tuning window. If early data shows an audience or creative isn't converting, we pivot. New targeting. New creative. New offer. We don't set campaigns live and walk away. We're in the account every week, tweaking based on real data. Not gut feel.
Ready to See What a Real Ad System Can Do?
Book a free ad audit call. We'll review your current campaigns (or starting point), spot the biggest gaps, and walk you through what we'd build. And what it should produce.
We review your ad account and market before the call so we show up with real picks, not a sales pitch.