Marketing & AI,
Explained Simple.
Every marketing word you keep hearing, explained in plain Texan. What is Local SEO? The Map Pack? AI Overviews? A lead, a conversion, retargeting? It is all here, in normal words, with no jargon and no fluff.
Each term links you to the part of Key City Digital that handles it, so you can go one level deeper whenever you want.
Getting Found Online
What Is Local SEO?
Local SEO is the work of getting your business to show up on Google and Google Maps when someone nearby searches for what you do — like "plumber near me" or "best taco shop in Abilene."
What Is the Google Map Pack?
The Google Map Pack is the box of three local businesses, with a little map, that shows up at the top of Google when you search for something nearby — like "roofer near me."
What Is a Google Business Profile?
A Google Business Profile is your free business listing on Google. It controls your name, hours, photos, reviews, and where you show up on Google Maps and in local search.
AI Search
What Are Google AI Overviews?
Google AI Overviews are the AI-written answers that appear at the very top of Google search results, summarizing an answer and naming a few sources — sometimes naming specific businesses.
What Is GEO (Generative Engine Optimization)?
GEO, or generative engine optimization, is the work of getting your business named and cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews when someone asks them a question.
Ads & Paid Traffic
What Is Retargeting?
Retargeting is showing ads to people who already visited your website but did not call or buy — gently reminding them to come back and finish.
What Is PPC (Pay-Per-Click)?
PPC stands for pay-per-click. It is a kind of online advertising where you only pay when someone actually clicks your ad — not just for showing it.
What Is Organic vs Paid Traffic?
Organic traffic is the free visitors you earn through search results and listings. Paid traffic is the visitors you pay for through ads. Most businesses want both.
Your Website & Leads
What Is a Lead?
A lead is a person who has shown interest in your business — they called, filled out a form, or messaged you — but has not become a paying customer yet.
What Is a Conversion?
A conversion is when a visitor does the thing you want them to do — like call you, fill out a form, or book an appointment — instead of just looking and leaving.
What Is a Call to Action (CTA)?
A call to action, or CTA, is the part of your website or ad that tells a visitor exactly what to do next — like a "Call Now" button or a "Get a Free Quote" line.
More Marketing Terms
What Is SEO for Contractors?
SEO for contractors is the practice of getting a contracting business to rank on Google for the searches customers actually use when hiring — things like "roofer near me," "HVAC repair Abilene," or "kitchen remodeler in Lubbock."
What Is Programmatic SEO?
Programmatic SEO is the practice of generating large numbers of pages — typically hundreds or thousands — from a structured data set, so each page targets a unique long-tail search query.
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring website content so it gets surfaced and cited by AI-powered search engines like ChatGPT Search, Perplexity, Google AI Overviews, and Claude.
What Is an AI-Powered Website?
An AI-powered website is a site whose content, structure, and sometimes design are generated by AI — then refined by humans — resulting in a custom-feeling, search-optimized site built in days instead of months.
What Is Google Ads for Small Businesses?
Google Ads is a pay-per-click advertising platform that puts your business at the top of Google search results for keywords you target. You pay only when a user clicks on your ad.
What Is Local SEO for Contractors?
Local SEO for contractors is the practice of optimizing a trade business to rank in local search results — especially the Google Maps "3-pack" — for queries tied to a specific city or service area.