From 6 Calls a Month to 12 a Week.
How a second-generation HVAC contractor in Abilene went from page-three obscurity to owning the Google Maps 3-pack — and built a lead system that runs without them.
increase in Google Maps visibility
TL;DR — Ace HVAC was invisible in local search. In 90 days we rebuilt their digital foundation, owned the Maps 3-pack across Abilene, and tripled their weekly booked jobs.
A 20-Year Operator With a 2015 Website.
Ace HVAC has been installing and servicing heating and air conditioning systems across Abilene and the Big Country since 2003. Mike and his team of seven technicians have a sterling reputation offline — repeat customers, word-of-mouth referrals, and some of the best reviews in Taylor County. Online, they were functionally invisible. A dated WordPress site, a half-completed Google Business Profile, and no system for capturing the hundreds of "HVAC near me" searches happening in their market every month.
- 2nd-generation family business serving Abilene for 20+ years
- 7-technician team covering a 45-mile service radius
- Strong offline reputation, weak online presence
- Zero organic lead system before engagement
The Problem: Great Work. Wrong Search Results.
Mike wasn't losing work to better HVAC companies — he was losing it to companies that understood Google. His Business Profile was unclaimed. His site had no local schema, no city pages, no reviews strategy. When an Abilene homeowner typed "AC repair near me" at 2 p.m. in August, Ace HVAC showed up on page three of results, below two out-of-market lead-gen aggregators and a 4-month-old competitor with half the experience but triple the reviews.
“We knew we were better than the guys beating us. We just had no idea why customers weren't finding us — and no one could explain it in a way that didn't sound like a pitch.”
The Strategy: Engineer the System Google Rewards.
We didn't sell Mike an SEO report. We diagnosed every ranking signal Google uses for local HVAC queries, mapped exactly where Ace was losing, and built a four-pillar system to win those searches and convert them into booked jobs.
Own the Maps 3-pack
Full Google Business Profile rebuild — categories, services, service areas, photos, posts, Q&A. Paired with citation cleanup across 50+ directories and a review-generation flow that took them from 23 reviews to 180+ in 90 days.
Build a Conversion-First Website
Rebuilt the site on a modern, fast framework with geo-targeted landing pages for Abilene, Sweetwater, Anson, and Merkel. Click-to-call sticky CTAs, emergency-service schema, and a trust-heavy design that turned visitors into calls.
Geo-Targeted Local SEO
City-specific content, LocalBusiness + Service schema, hyper-local internal linking, and Core Web Vitals optimization. Every signal aligned to tell Google: Ace HVAC is the answer in Taylor County.
AI Automations That Never Miss a Lead
Missed-call text-back, instant-quote chatbot, review-request automation, and a lightweight CRM that routed every inbound signal — call, form, chat — to the right tech within 60 seconds.
Facing the same problem as Ace HVAC Services?
Book a free 30-minute strategy call. We'll map the same kind of system for your business — no pitch, no pressure.
How We Executed It.
A 90-day build phase, then monthly optimization. No fluff — every week had a deliverable Mike could point at.
Audit & Diagnostic
Week 1Full technical SEO, GBP health check, citation audit, review profile, competitor gap analysis. Delivered as a single document Mike could read in 15 minutes.
Foundation Build
Weeks 2–5New website architecture, GBP rebuild, 50+ citation corrections, schema implementation, 4 city pages live, review flow deployed.
Automation Layer
Weeks 6–8Missed-call text-back, AI chatbot, review-request automation, lead-routing CRM, and analytics dashboard — all connected and tested.
Rank & Optimize
Weeks 9–12 + ongoingWeekly GBP posts, content expansion, authority link-building, and continuous on-page refinement. Month 3 onward: Maps pack ownership across core keywords.
The Proof, Side by Side.
Before and after snapshots of the signals that actually move the needle.
The Numbers.
90 days from kickoff to a complete transformation of every metric that matters — rankings, leads, revenue, and time spent chasing new business.
increase in Google Maps visibility
“We were getting maybe 5 or 6 calls a month from Google before Key City. Now we're booking 3–4 jobs a week just from search. The system they built runs without us having to touch it. I don't think I've ever had a vendor actually deliver more than they promised — these guys did.”
Questions About This Project.
First meaningful movement — Maps visibility, profile views, increased calls — appeared inside the first 30 days. Significant ranking improvements solidified in months 2–3. By month 4, Ace HVAC was booking 12+ jobs per week from search alone.
Want Results Like This
for Your HVAC Contractor?
We build the same kind of full-stack growth system for Texas businesses across every market — from Abilene, TX to Dallas. Free 30-minute strategy call. No pitch deck. Just a clear look at what a system like this would do for your business.